{"id":15,"date":"2026-10-15T10:44:17","date_gmt":"2026-10-15T10:44:17","guid":{"rendered":"http:\/\/sosfed.org.tr\/index.php\/anahtar-kelime-arastirmasi\/"},"modified":"2026-10-15T10:44:17","modified_gmt":"2026-10-15T10:44:17","slug":"anahtar-kelime-arastirmasi","status":"publish","type":"page","link":"https:\/\/sosfed.org.tr\/index.php\/anahtar-kelime-arastirmasi\/","title":{"rendered":"Anahtar Kelime Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"<figure class=\"sf-fig\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/sosfed.org.tr\/wp-content\/themes\/sosfed-seo\/assets\/img\/anahtar-kelime-arastirmasi.jpg\" alt=\"Anahtar Kelime Ara\u015ft\u0131rmas\u0131\" width=\"1200\" height=\"750\"><\/figure>\n<p>Anahtar kelime ara\u015ft\u0131rmas\u0131, hedef kitlenizin Google&#8217;da hangi kelimelerle arama yapt\u0131\u011f\u0131n\u0131 bulma s\u00fcrecidir. Do\u011fru kelimeleri hedeflemek, SEO \u00e7al\u0131\u015fmas\u0131n\u0131n y\u00f6n\u00fcn\u00fc belirler. Yanl\u0131\u015f kelimelere odaklanmak ise aylarca s\u00fcren eme\u011fin de\u011ferli ziyaret\u00e7i getirmemesine neden olabilir.<\/p>\n<h2>Arama hacmi ve rekabet<\/h2>\n<p>Bir kelimenin ayl\u0131k ne kadar arand\u0131\u011f\u0131 \u00f6nemlidir; ancak tek ba\u015f\u0131na yeterli de\u011fildir. Y\u00fcksek hacimli genel kelimeler genellikle \u00e7ok rekabet\u00e7idir ve sat\u0131n alma niyeti d\u00fc\u015f\u00fck olabilir. \u00d6rne\u011fin \u201cotel\u201d kelimesi \u00e7ok aran\u0131r ama \u201cK\u0131z\u0131lay apart otel\u201d gibi daha \u00f6zel bir arama, Ankara&#8217;daki bir i\u015fletme i\u00e7in \u00e7ok daha de\u011ferli ziyaret\u00e7iler getirir.<\/p>\n<h2>Arama niyeti<\/h2>\n<p>Aramalar genellikle bilgi edinme, belirli bir siteye ula\u015fma, sat\u0131n alma \u00f6ncesi ara\u015ft\u0131rma ve do\u011frudan sat\u0131n alma niyetleri ta\u015f\u0131r. \u201cBurun esteti\u011fi nedir\u201d bilgi aramas\u0131yken \u201cAnkara burun esteti\u011fi\u201d daha ticari bir aramad\u0131r. Her niyete uygun sayfa t\u00fcr\u00fc farkl\u0131d\u0131r; bilgi aramalar\u0131 i\u00e7in rehber i\u00e7erikler, ticari aramalar i\u00e7in hizmet sayfalar\u0131 haz\u0131rlanmal\u0131d\u0131r.<\/p>\n<h2>Yerel ve uzun kuyruklu kelimeler<\/h2>\n<p>Ankara&#8217;daki i\u015fletmeler i\u00e7in il\u00e7e ve semt adlar\u0131yla birle\u015fen kelimeler b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r: \u201c\u00c7ankaya diyetisyen\u201d, \u201c\u00c7ukurambar di\u015f hekimi\u201d, \u201cBalgat oto kiralama\u201d gibi. \u00dc\u00e7, d\u00f6rt ya da daha fazla kelimeden olu\u015fan uzun kuyruklu aramalar daha az rekabet\u00e7idir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 genellikle daha y\u00fcksektir. Yerel aramalarda g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in <a href=\"http:\/\/sosfed.org.tr\/index.php\/yerel-seo-google-isletme-profili\/\">yerel SEO<\/a> \u00e7al\u0131\u015fmalar\u0131yla birlikte ele al\u0131nmal\u0131d\u0131r.<\/p>\n<h2>Kelime haritas\u0131<\/h2>\n<p>Ara\u015ft\u0131rma sonunda kelimeler grupland\u0131r\u0131l\u0131r ve her gruba bir sayfa atan\u0131r. B\u00f6ylece ayn\u0131 kelime i\u00e7in birden fazla sayfan\u0131n birbiriyle yar\u0131\u015fmas\u0131 \u00f6nlenir ve site yap\u0131s\u0131 netle\u015fir. Bu harita, <a href=\"http:\/\/sosfed.org.tr\/index.php\/site-ici-seo\/\">site i\u00e7i SEO<\/a> ve <a href=\"http:\/\/sosfed.org.tr\/index.php\/seo-uyumlu-icerik\/\">i\u00e7erik planlamas\u0131<\/a> i\u00e7in temel olu\u015fturur.<\/p>\n<h2>Ara\u00e7lar<\/h2>\n<p>Google&#8217;\u0131n arama \u00f6nerileri, \u201cdi\u011fer ki\u015filer bunlar\u0131 da sordu\u201d b\u00f6l\u00fcmleri, <a href=\"http:\/\/sosfed.org.tr\/index.php\/google-search-console-rehberi\/\">Search Console<\/a> verileri ve \u00e7e\u015fitli anahtar kelime ara\u00e7lar\u0131 ara\u015ft\u0131rmada kullan\u0131labilir. Mevcut sitenizin hangi kelimelerde g\u00f6sterildi\u011fini g\u00f6rmek, en h\u0131zl\u0131 f\u0131rsatlar\u0131 ortaya \u00e7\u0131kar\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anahtar kelime ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r? Arama hacmi, rekabet, arama niyeti, uzun kuyruklu ve yerel kelimeler; Ankara ve \u00c7ankaya i\u00e7in kelime se\u00e7imi.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":1,"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/sosfed.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}